ABOUT US | PROFILES
Steve Babb
Owner
Steve brings more than 16 years of market research experience to VerusLive. He started his career as a Strategic Planner at DDB Needham in Chicago where he was responsible for developing advertising and branding strategies for Volkswagen, The Dial Corporation, and Rubbermaid. After many years in advertising, he followed his love for the mountains and began a career with Qwest, formerly US West (NASDAQ: Q) in Denver. At US West, Steve led a research group responsible for domestic and international new product development.
In 1997, Steve left US West to form VerusLive, a qualitative insights firm that focuses on innovative ways to bring the voice-of-the-customer to businesses needing to make marketing and product development decisions. Since the company's inception, Steve's expertise in moderating, project management, deep-level insights and client relations has been instrumental in attracting and maintaining some of the world's largest and most demanding technology, telecommunications and healthcare firms.
Steve has moderated thousands of focus groups and in-depth interviews covering technology, telecommunications, healthcare, package goods, and pharmaceuticals.
Steve earned his B.S and M.S. in Economics at the University of Illinois. He lives with his wife Christa and three children in Evergreen, Colorado.
